Molson Canadian is one of Canada’s most popular beers. This is a series of nostalgic-style tee shirts that every beer-swigging yahoo would be honoured to throw up in. Behold:
molson
VECTOR WAITRESS – Molson Canadian
Toronto, Ontario –
Here is an illustration done for a patio sandwich board for Molson Canadian. It was created at the legendary Encore Encore Strategic Marketing (RIP).
Patio season is a very special time for Canadians, and this piece of creative needed to be eye catching and fun. It makes me want to sit down on a hot cartoon day with an ice cold cartoon beer. Mission accomplished Molson.
(I wonder how a colorful illustration that would naturally appeal to children could possibly make it through a brewery legal department. I guess we’ll never know)
