Yellow is the new Black
Branding of Ideo Architekci studio from Wroclaw, working on both interior & exterior design, was an incredible experience thanks to both an open-minded owner and clearly set goals.
The idea behind the logo is maximum of flexibility & adjustable logo size and shape based on the ‘Cross Grid’ system.
The basic logo shape expands on different media. The logo becomes a living form, filling out the space & adjusting itself to the ID area.
The ‘Cross Grid’ system gives also a great possibility to create a text fields inside the logo ID structure.
It might be used for various purposes within ID or any other promotional materials.
On the basis of the new flexible logo system, we have designed all necessary corporate materials plus extra elements such as tape, marking spray & yellow markers.
The most characteristic element of the new identity is the design of business cards. They’re made of 3mm transparent material in which the refracting light creates interesting logo reflections depending on the angle of looking at their edges.
The whole branding process was complemented by a web design and brand manual standardizing the use of the new identity.