In LOVE’s first project for Diageo Asia, the Manchester-based agency worked with interior designers, Asylum, on the look of the Johnnie Walker House which is set to open in Shanghai. The four story house will be used to market Scottish whisky to Chinese consumers and tell the story of the brand’s history through interactive installation made from materials used in the whisky-making process.
Toronto, Ontario –
Corona has always been a “brand with one foot in the sand” (I just made that up). Toronto design studio Shikatani Lacroix has done an excellent job creating 9 limited edition bottles that capture that spirit with colourful vector illustrations.
“Now thats a wrap! To promote Corona Extras spring campaign, Find your beach, Modelo Molson Imports commissioned Shikatani Lacroix to create nine Collectors Edition bottle designs, each one a collage of relaxation related imagery such as mountains, lakes, beaches and cottage country.
The objective of the campaign is to help consumers find their happy place, wherever and whatever that may be. The designs reflect Coronas personality as an approachable, confident, smart, timeless, easy going and fun loving premium quality brand.
The colourful images are shrink wrapped on the glass bottles. Since the neck of the bottle is all that is visible in the 6-pack carrier, creative design elements were added to the carrier and to the neck of the bottles to help add excitement and interest.
The packaging design has been so well received it has already won a 2011 PAC Packaging Competition Award.”
Source: thedieline > Shikatani Lacroix
[Read more…] about Beer Packaging – Corona Extra Limited Edition by Shikatani Lacroix
Now your sky-rocketing debt is colour coded to an exact shade. Pantone has partnered with Visa to produce these striking card designs based on their industry-standard colour system.
Here’s what each colour may say about you:
PANTONE 14-0941 TPX Beeswax Warm, Sincere, Generous
PANTONE 16-1452 TPX Firecracker Cheerful, Dynamic, Tuned In
PANTONE 15-3817 TPX Lavender Insightful, Intuitive, Spiritual
PANTONE 18-4039 TPX Regatta Trustworthy, Noble, Generous
PANTONE 15-4825 TPX Blue Curacao Sensuous, Tender, Inviting
Issey Miyake is a designer who is known for pushing the limits. His accomplishments as a fashion designer and visual artist are well documented.
This is his take on the Evian water bottle. It’s bright and cheerful and marketable. And judging by the website, the brand has put a significant investment behind promoting it.
Personally, I like it. It’s worthy of sticking a flower into it.
After previously having worked with Jean-Paul Gaultier, Paul Smith and other high fashion designers, French water brand Evian has now gotten together with Japanese designer Issey Miyake. Check out the video clips and images, showcasing the design and design process of the bottle.