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tutorial

The "News" about Newsletters

August 18, 2011 by Adam Jarvis 2 Comments

SOME TIPS TO GIVE YOUR NEWSLETTER A BOOST

Our patience will achieve more than our force.
– Edmund Burke (1729 – 1797)

Helpful learnings from several successful launches

JUST WANTED TO SHARE MY PERSPECTIVE

Now, by no stretch of the imagination am I the newsletter guru. Every newsletter launch I do is a learning experience. I still make mistakes. It’s the only thing that qualifies me to write this post – my mistakes. And believe me, there are some doozies.
I have found, that with good strategy and a commitment to see things through, objectives can be met. Even in this challenging economy. But it’s getting more difficult each day. The “robots” are getting smarter and more paranoid about suspicious marketing. So you have to think one step ahead and work within very specific guidelines if you want to get through. I can help with that.
I’ve run a handful of newsletter campaigns. But the ones that I am the most proud of are the ones I did for AWASH Eco Systems, Miller Genuine Draft, Adidas, Visa, my own personal self-promotion mailers and of course Vectorvault (my baby).

Here’s what I’ve learned along the way:

Start with a solid mailing list

MAKE A LIST – CHECK IT TWICE

A solid mailing list is very important. If it’s not populated with the right targets, your beautiful newsletter may fall on deaf ears. So don’t bombard “Aunt Shelly” with your band’s latest video upload. It gets tired quick and it’s also not free. You pay for every delivery, so make it count. Your Piggy bank will thank you for it.
I use LinkedIn as a fine resource to network properly. But I also export my clients from my Freshbooks Account (highly recommended) as well as my store, my blog, my personal site and the handful of business cards that I pick up along the way. Having some kind of social media presence takes time. Start by setting yours up today. (I can help with that too)
Sort your contacts into groups. Organize those groups into categories that make sense. You may need to promote to several groups or be very targeted. It is time consuming in the beginning, but a real cost-saver down the road.
Jeff Nolan of Nolan Interactive set me up with a piece of online software called Interspire Email Marketer. I actually really like it. It has a very intuitive dashboard, great reporting and it plays nice with many other applications. My blog registration fills up on auto pilot, but I also reach out to artists every day encouraging them to sign up.
See who they are and learn how they behave.

Jeff has graciously thrown in an exclusive discount offer to help beef up this post a bit and get you excited about changing your communication strategy. Together, we offer cost effective ways to get it moving for you. Look into it:

*Thanks for the offer Jeff. It sure helped me out.

READ MORE BELOW:

[Read more…] about The "News" about Newsletters

Adobe Illustrator Tutorial – Leather Stylin'

June 10, 2011 by Adam Jarvis 2 Comments

adobe illustrator tutorial leather styling

How to create a quasi-realistic leather patch logo complete with buttons and stitching. Check out this step by step walk through.
Via: Layers > Noupe

Adobe Illustrator Tutorial – Wood Grain Texture

June 10, 2011 by Adam Jarvis 3 Comments

adobe_illustrator_tutorial
adobe illustrator wood texture tutorial

Wood texture can be challenging. This terrific Adobe Illustrator tutorial spells it out in a way that only the good people at Vectips can do.
Check it out.

Vector Tutorial – Mailbox Icon

October 12, 2010 by Adam Jarvis 2 Comments


Here is another incredible tutorial from vector tuts. Laroslav Lazunov has a great way of making these steps easy to digest with great visuals and clear descriptions.
Take a shot at this one and you may surprise yourself. You may also pick up a couple of tricks that you can apply to your next illustration.
Source: Vector Tuts

Vector Video Tutorials – 10 Adobe Illustrator CS5 Tips

October 6, 2010 by Adam Jarvis Leave a Comment


In this episode Terry White shares 10 Random Illustrator CS5 tips to make you more productive. Although all of these tips work in the latest version of Illustrator, some go back to previous versions and therefore can be used by all.
Learn more about ADOBE ILLUSTAROR CS5 here.

Vector Book Reco – Adobe Illustrator CS5 Classroom in a Book

September 30, 2010 by Adam Jarvis 1 Comment

“Illustrator is Adobe’s oldest app, going back to 1987. What’s called “Illustrator CS5″ is actually Illustrator 15. In September of 2003, when Adobe released its original Creative Suite collection, Illustrator shared a common user interface (UI) with Photoshop and InDesign. Though many of the tools and panels in many of the CS5 apps look and operate similarly, each app has it’s own hidden power. It seems to us that there’s more power hiding in Adobe Illustrator (Ai) than any other app in the Master Collection.”

Adobe Illustrator CS5 Classroom in a Book seems to be one of the highest rated instructional books on the market for this software. It’s language is easy to follow and it’s laced with colourful illustrations and screen captures. If you are a little daunted by the application, this book should give you a real confidence boost.
An excellent companion for any designer of any level as well.
Learn more.
You may also like the Photoshop CS5 Edition as well:

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