San Francisco, CA –
Vector designs from the future or the past?
WE ARE NOT TIME TRAVELERS is a series by Alex Varanese creator of ALT/1977 that seems to bring us back to a simpler time when technology and fantasy were one and the same.
This series reminds me of those wonderful old-school advertisements that seemed to promise a tomorrow filled with sexy gadgets, games and gizmos. Ironic, how we have become slaves to those devices. It’s great to go back and look at them with such optimism and wonder.
“What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here’s what I’d do after that: grab all the modern technology I could find, take it to the late 70’s, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.”
“I’ve explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).”