As far as paint packaging goes, this example is by far the most attractive. The simple typesetting and vibrant use of colour certainly make it jump off the shelves at the hardware store. Isn’t that the objective of good retail packaging? Mission accomplished.
Packaging redesign. (2009)
Steen-Hansen is a one of the oldest paint factories
in Norway (since 1932), based in Bergen.
Awarded Gold at Visuelt 2009
Vector Packaging – Palett Paint
I can just imagine a wall of these stacked in a hardware store. It must look pretty cool.