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(video) LEGO – Augmented Reality Retail Displays

May 1, 2012 by Adam Jarvis 2 Comments

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Toronto, Canada
Yesterday, my daughter pulled me into a Lego Store to show me this incredible retail display that had me playing like a kid.
So smart. So innovative, and a perfect match for a product that is anchored in our memories as a brand who believes in creativity. Well done Lego.

Basically, you just hold up a box to the camera-equipped monitors and the product comes to life before your eyes. My daughter thought it was cool and walked away. I stood there like I was looking into the future. One single, nerdy tear running down my cheek.


IN AN AGE OF COVID, IS THIS TECHNOLOGY RELEVANT ANYMORE?
Leave a comment below. We would like to know what you think about it.
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Filed Under: advertising, branding, design technology, featured, Video Tagged With: animation, augmented reality, fairview mall, lego, lego packaging, lego retail, lego retail store, lego sales, lego store screens, north york, toronto, video

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Reader Interactions

Comments

  1. Ad@m says

    May 1, 2012 at 9:47 am

    You have to try this for yourself.
    It’s terrific.

    Reply
    • Adam Jarvis says

      October 19, 2020 at 4:45 pm

      These days, I am reluctant to pick up glossy boxes in a store.
      FUN FACT: I have not touched an escalator handrail in a mall since 1992.
      – But this tech is awesome. LEGO is always ahead.

      Reply

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