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(VIDEO) MTV and 55DSL – identity team up

June 16, 2011 by Adam Jarvis 2 Comments

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Lead Creative Direction: MTV World Design Studio, Milano
Artist/Director: James Roper/Manchester, England & Universal Everything
Motion Studio & Production: Universal Everything/Sheffield, England
Audio: Simon Pyke/Freefarm

MTV Networks International (MTVNI) and leading streetwear label 55DSL launched their first-ever creative collaboration with five brand new MTV on-air idents and six bespoke t-shirt designs.
Launched across MTV’s international network of 63 channels on 8 November 2010, the idents constituted the third phase of MTV’s POP x 1000% international refresh, first rolled-out in July 2009, and progressed from expressing human emotions to exploring the senses – touch, sight, hearing, smell, taste – with the added twist of 55DSL’s intriguing 5.5th sense, the less-explored human sense of intuition, featured on a sixth t-shirt.
In identifying the cream of design talent from across the world, MTV and 55DSL engaged the talents of international artists Alex Trochut (touch), Ilovedust (sight), James Roper (hearing), Tei (smell), Yué Wu (taste), and Zeloot (intuition), to each create a t-shirt design inspired by one of the human senses. Each of the t-shirts featured a unique graphic and was created using an innovative method chosen by its designer to represent the sense in their own individual, tongue-in-cheek way.
Taking the creative process one step further, each artist was paired with a motion design studio – selected from some of the world’s most innovative and cutting edge studios – including Universal Everything, Physalia and Digital District, to turn the original artworks into five unique 30-second short films, each informed by one of the senses.


MTV+55DSL Ident and T-shirt
MTV+55DSL Ident and T-shirt

MTV & 55DSL - HEARING
MTV & 55DSL - HEARING

LIKE THAT?
You’ll LOVE this.

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Filed Under: Video Tagged With: 55DSL, ad, adobe illustrator, anchorpoint, animated, animated music video, animated short, animated video, brand itentity, buy vector art, buy vector based graphics, buy vector icons, buy vector images, buy vector logo, buy vectors, cartoon, commercial, cs5, cute video, download vectors, flash animation, flash cartoon, flash video, free download vector art, free vector graphics, free vector royalty free vector, free vectors, freebies., graphic design, graphic designer, graphics, HEARING, illustrator, movie, MTV, music video, posters, royalty free vector images, search for vectors, ultimate source for vector art, using vectors, vector anchorpoints, vector animation, vector art, vector art blog, vector art community, vector art membership, vector art print, vector artists, vector based graphics, vector cartoon, vector clip art, vector collection, vector database, vector designer, vector graphics, vector group, vector groups, vector illustrations, vector inspiration, vector library, vector logo, vector logos, vector packs, vector search engine, vector set, vector stock, vector vault, vector video, vectors, vectors blog, vectorvault, vexels, viral animation, viral video, what are vectors, where can I buy vectors

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Comments

  1. kraise says

    July 14, 2011 at 10:07 am

    MTV puts out some really cool although sometimes weird short clips of these types of videos. But I can see that this one is definitely targeting the right audience and it’s pretty awesome they incorporated vector art.

    Reply

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